1606 Corp CEO Greg Lambrecht joins Proactive’s Stephen Gunnion with details of the company’s first major marketing campaign of 2023 focused on menthol-flavored tobacco alternatives in California to address the demand for menthol-flavored smokables following the state’s ban on menthol-flavored tobacco.
He says the multi-channel direct marketing campaign, labelled ‘Cali Push,’ is targeted at California merchants, convenience stores, gas stations, liquor stores, and smoke shops which previously stocked menthol-flavored products.
The company has enough inventory to place menthol replacement products in more than 2,000 stores immediately, he adds.
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