When we look at last year’s 4/20 sales, we can see an increase in total sales along with discounts in both the US and Canada.

The increase in total sales was largely driven by an increase in total transaction volume, as there were more people shopping during the 4/20 holiday.

For example, total basket volume in Canada increased by 52% on 4/20 and 86% in the US. compared to the previous four weeks.

There have been some significant shifts in cannabis category trends that can impact shopping habits on this year’s holiday.

From March 2021 to February 2022 in the US, Flower market share has dropped from 46% to 41%, while #PreRolls (+25%), #VaporPens (+14%), and #Edibles (+11.9%) all had noteworthy increases in market share.

Show Notes:
Understanding the 4/20 cannabis holiday & consumer purchasing trends
https://www.headset.io/industry-reports/understanding-the-4-20-cannabis-holiday-consumer-purchasing-trends#form

Host:
Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast.
https://www.linkedin.com/in/joshkincaid/

Episode 920 The #TalkingHedge…
Your Cannabis Business Podcast.
​Covering cannabis products, reviews, business news, interviews, investments, events, and more.
https://www.theTalkingHedgepodcast.com

Music Info:
Song: Beat | Keep On | 2020
Artist: Milochromatic Beats
&
Song: Dark Trap Beats Hard Rap Instrumental | Gang | 2018
Artist: LuxrayBeats

Keywords:
Hemp News, Weed News, Cannabis News, Marijuana News, Cannabis Business, Marijuana Business, Cannabis Industry News, Marijuana Industry News, Weed News 420, Talking Hedge Podcast, Cannabis Podcast, Marijuana Podcast, Business Podcast, CBD podcast, THC podcast, Cannabis Pitch Deck, Marijuana Pitch Deck, Marijuana Investment Deck, Cannabis Investment Deck, Cannabis Compliance, Cannabis Data, Cannabis Banking, Cannabis Investment, Pot Stocks, Cannabis Stocks, Weed Stocks, Marijuana Stocks, Cannabis Data, Marijuana Data, Cannabis Analytics, Marijuana Analytics, Cannabis Sales Data, Marijuana Sales Data

Josh is not an investment adviser. The Talking Hedge is long gold and silver. Listeners should always speak to their personal financial advisers. This is only entertainment.

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