Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other effectively.
This week, we sit down with Jordan Isenstadt to delve into:
• Understanding Cannabis PR
• Earned vs. Paid vs. Owned Media
• How to Talk to Your Kids About Cannabis
00:01:19 Jordan’s background and path into the cannabis industry
00:03:32 The early days of building Marino’s cannabis practice and landing key clients
00:10:05 The unique challenges of PR and messaging in the cannabis industry
00:26:44 Navigating the complexities of cannabis and parenting
00:49:33 Predictions for when cannabis stigma will be fully normalized
About Jordan Isenstadt
As a Senior Vice President at Marino, I lead strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. I leverage my 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance my clients’ goals and enhance their reputation.
I have a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. I am passionate about using my skills and expertise to make a positive impact on society and the world.
Guest Links
https://www.linkedin.com/in/mrisenstadt/
https://x.com/MrIsenstadt
https://x.com/marinopr
https://www.linkedin.com/company/the-marino-organization/
https://www.instagram.com/marino.pr
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here: https://www.8threv.com/monthly-report/
🎥 YouTube: The Dime
📸 Instagram: The Dime
Twitter :
https://twitter.com/TheDime_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan_Finney
source
