Join us on this new episode of the #SuperleapPodcast as we delve into India’s wellness and fitness struggle.
Our beloved host, comic, and writer #BiswaKalyanRath talks to some well -known faces of the wellness & fitness space in India – Saloni Anand from Traya, Jitendra Chouksey (JC) from Fittr, and Arjun Vaidya from V3 Ventures and DrVaidya’s.
We discuss critical topics around wellness, fitness, and nutrition like the state of the online world of health influencers and social media content, the science behind a fit body, ayurveda and alternate medicines, and many more.
We also dived deeper into the wellness and fitness industry in India 🇮🇳 like the medicine & supplements market, Indian consumer behaviour, platform businesses of Traya and Fittr, marketing challenges, ethical selling and their processes.
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About Guests:
🎙️ Saloni Anand, Co-Founder & CEO – @TrayaHealth
#Traya combines ayurveda, allopathy and nutrition to build customised hair growth plans delivering 93% efficacy for its customers. She saw her husband’s struggle with multiple health issues that led them to start Traya. Traya provides treatment, doctors, hair coaches, diet plan – everything one needs to solve the problem of hair loss.
LinkedIn: https://www.linkedin.com/in/salonianand/
Instagram: https://www.instagram.com/saloni.anand_/
🎙️ Jitendra Chouksey (@Fittrjc), Founder – @FITTRwithSquats
#Fittr is a fitness technology company that provides personalised health and fitness solutions. They offer customised diet and workout plans based on individual goals and body types. Fittr has a large, engaged community of fitness enthusiasts for motivation and support. They also produce educational content about fitness, nutrition, and overall health. Their app and tracker allows users to track progress, log workouts, and monitor nutrition.
LinkedIn: https://www.linkedin.com/in/jitendrachouksey/
Instagram: https://www.instagram.com/fittrwithjc/
🎙️ Arjun Vaidya, Co-Founder – V3 Ventures
Arjun founded #DrVaidya’s in 2016 and built it into India’s largest Ayurvedic direct-to-consumer (D2C) brand. By the time he sold the company four years later, in one of India’s first D2C exits, he had successfully scaled the brand across 16,000+ zip codes, had over 2 million customers, and had launched over 80 products. Arjun is passionate about the Indian startup ecosystem and is a mentor and advisor to various companies. V3 Ventures is a venture capital firm that invests in early-stage, consumer-focused businesses across Europe, India and the US.
LinkedIn: https://www.linkedin.com/in/arjunvaidya/
Instagram: https://www.instagram.com/abvaidya/
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Time Codes:
00:00 – Introductions 🤝
02:20 – Saloni Anand’s background 💬
05:05 – Why did JC start Fittr? 🏋️
09:04 – Arjun Vaidya’s journey from Dr Vaidya’s to V3 Ventures 💸
11:15 – Arjun’s investment thesis 🤔
14:20 – Online Health Content, Influencers, Regulations 📱
17:13 – Misinformation & Scams ⛔️
21:45 – Eating fruits in the morning 🥑
26:00 – Food Pharmer’s read the label campaign 🏷️
27:00 – 4 pillars of fitness 🏃
28:00 – Questions about Ayurveda 🪴
38:30 – Traya’s Business Journey 📈
45:20 – Fittr’s Growth and Marketing 📈
50:20 – Fitness in USA vs India 🇺🇸
52:15 – Malnutrition problem 🥗
53:40 – Becoming an investor 💸
01:01:20 – Selling & Ads in the industry 📢
01:10:20 – Rajkumar Rao as Traya’s ambassador 🤩
01:12:12 – Rapid Fire 🔥
01:20:00 – Closing remarks 🙌
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