Men's Wellness: How It Exploits Your Insecurities



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Is men’s wellness just Goop … for dudes?

Men’s wellness is everywhere. From companies promising to enhance your brain with nootropics to companies promising to cleanse you of “toxic poop,” there’s never been more ways for a dude to try to improve himself and his body. But what’s really going on when companies try to sell you on a lifetime’s supply of protein powder? Let’s find out in this Wisecrack Edition on Men’s Wellness: How It Exploits Your Insecurities

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00:00 – Intro
03:27 – Male Wellness as an Industry
05:13 – Marketing Strategies
05:54 – Pseudoscience
11:42 – Ideology
13:22 – Dieting and Masculinity
14:40 – Wellness and Health
17:31 – Conclusion

Written by Robyn Chowdhury
Hosted by Greg Edwards
Directed by Elizabeth Yarwood
Motion Graphics by Jackson Maher
Edited by Brian M Kim
Title card by Amanda Murphy
Produced by Evan Yee

Music courtesy of Epidemic Sound

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