On this week’s episode, we’re joined by Tony Reeves, European Industrial Hemp Association (EIHA) board member, and CBD Consultant, working with regulators, the UK government and a variety of brands.

We investigate changing consumer behaviours towards CBD, the latest drug delivery innovations within the sector, and the adoption of CBD within consumer packaged goods.

About Tony Reeves
Tony is a board director & UK representative of the European Industrial Hemp Association (EIHA); the only pan-European hemp trades association (https://eiha.org/). Since 2016 he has been representing the industry to regulators (MHRA, Home Office, FSA, HPRA, FSAI) and contributing to presentations at the European level on various matters including novel food regulations, CBD and THC levels in food, food supplements, beverages and cosmetics. He is closely engaged with numerous stakeholders in the cannabis industry across multiple geographies encompassing manufactures, brand owners, retailers and investors. He is a member of the UKAS-led ‘CBD Food Product Approval Expert Group,’ the Food & Drink Federation’s (FDF) ‘CBD Working Group and a consultant to major organisations in North America and Europe including THG.

Tony was European Managing Director of what became Aurora Hemp and former Marketing Director of Leatherhead Food Research Association; providing consulting services to the global food & beverage sectors. In a later role, he led the development and launch of a new vegetarian product range securing substantial listings within both health food and general store chains. Initially, he worked within the UK Government’s scientific services before leaving to establish his own specialist analytical laboratory business; achieving key supplier status with most of the UK’s major multiples. Tony holds an MBA from Warwick Business School.

Quotables
‘The more I learned, the more I was trapped in this black hole called hemp because it’s amazing stuff’ 03:36
‘This industry just keeps on giving’ 19:43

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