For more information about our research, visit https://www.packagedfacts.com/Pet-Treats-Chews-Edition-30337885/

Within the gold-plated pet industry, pet treats and chews stand out as superstars, exceeding overall pet industry growth in 2020 and 2021. The market experienced a surge in demand over the course of the pandemic, with pet owners sticking close to home turning to treats as a way to interact with and pamper their pets. New product trends in treats mirror those in the pet market overall, with health and wellness top-of-mind and sustainability, ingredient sourcing, and functional benefits all highly marketable selling points.

Also contributing to pet treats and chews’ stellar sales growth is an increase in cat treat usage and price points, in synch with the industry-wide trend of premiumization. Packaged Facts expects sales to continue their double-digit advance in 2021, growing 15% to $9.9 billion, on top of the remarkable 20% increase in 2020. Long-term growth remains bullish as well, with a projected 12% 2020-2025 compound annual growth rate bringing sales to $15 billion. Additional market stimulators include humanization, natural/organic ingredients, limited ingredient formulations, made and/or sourced in the USA products, functional ingredients (CBD), and exotic proteins.

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