The Vapor Pen category in California sees a high amount of brand loyalty with 45% of customers repurchase their brand after six months.
When we look at wallet share, we see that 38% of the average Vapor Pen customer’s wallet goes to their #1 Vapor Pen brand, while only 6% of their wallet goes to their #2 brand, and 5% going to their #3 brand.
When looking at brands, companies like STIIIZY and Plug Play have customers who are exceedingly loyal. 48.6% of STIIIZY customers and 41.45% of Plug Play customers are completely loyal to these brands
Show Notes:
Cannabis brand loyalty: A look at California Vapor Pens
https://www.headset.io/industry-reports/cannabis-brand-loyalty-a-look-at-california-vapor-pens
Host:
Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast.
https://www.linkedin.com/in/joshkincaid/
Episode 843 The Talking Hedge:
Your Cannabis Business Podcast.
Covering cannabis products, reviews, business news, interviews, investments, events, and more.
https://www.theTalkingHedgepodcast.com
Music Info:
Song: Dark Trap Beats Hard Rap Instrumental | Gang | 2018Artist: LuxrayBeats
Keywords:
Hemp News, Weed News, Cannabis News, Marijuana News, Cannabis Business, Marijuana Business, Cannabis Industry News, Marijuana Industry News, Weed News 420, Talking Hedge Podcast, Cannabis Podcast, Marijuana Podcast, Business Podcast, CBD podcast, THC podcast, Cannabis Pitch Deck, Marijuana Pitch Deck, Marijuana Investment Deck, Cannabis Investment Deck, Cannabis Compliance, Cannabis Data, Cannabis Banking, Cannabis Investment, Pot Stocks, Cannabis Stocks, Weed Stocks, Marijuana Stocks, Cannabis Data, Marijuana Data, Cannabis Analytics, Marijuana Analytics, Cannabis Sales Data, Marijuana Sales Data
Josh is not an investment adviser. The Talking Hedge is long gold and silver. Listeners should always speak to their personal financial advisers. This is only entertainment.
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