So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

Table of contents
00:01:50 Specific issues
00:05:25 Science brand
00:09:45 Competitive products
00:13:40 Distribution channels
00:17:30 Sales representative
00:22:09 Planting the seeds
00:25:15 Search engine optimization
00:30:30 Cure your anxiety
00:35:30 Social workers
00:40:10 Consulting company
00:45:20 Testing the magazines and websites
00:50:20 Millennials

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