Since the overturning of Roe v. Wade where half of US states could outlaw or reduce abortion services, more women could be turning to “Plan B,” America’s most recognized morning-after pill. Owned by two private equity firms, Kelso & Co. and Juggernaut Capital Partners, the pill is one of the highest-priced over-the-counter medications sold in the US at between $40 and $50. But confusion around the language on the label could mean trouble for the brand and its consumers.

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Why The Morning-After Pill Is At Risk

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