With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

Table of contents
00:00:00 Intro
00:04:28 Labeling regulation
00:10:56 Genetics
00:15:33 Risks
00:20:32 Legislation
00:26:27 Case study
00:30:45 Claim at first
00:35:52 Examples from the audience
00:40:34 Cosmetic brands
00:44:20 Reducing the risks

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