***About David Paleschuck***
DAVID PALESCHUCK (Cannabis Branding, CPG Branding Expert, Consultant, Author)
With over twenty years of product development, brand building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft—and over ten years in the legal cannabis industry at Dope Magazine and as a consultant to the industry’s top national manufacturers—David has played a part in developing many of today’s best-known cannabis brands.
David’s book, “Branding Bud: The Commercialization” – the first book on cannabis branding – ramped to be the bestselling position on Amazon in the “Branding & Logo Design” and “Green Business” categories for nine weeks running. As the founder of the Branding Bud Consulting Group, a Seattle-based cannabis-centric consultancy, he advises on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.
How consumers attach themselves to a brand is based on the brand’s ability to tell its story to its customer. Different customer segments demand different products, whether real or perceived. It behooves brands to creatively leverage the most recognizable brand archetype elements in order to effectively and efficiently convey who they are and what they stand for. Learn about the “The 14 Cannabis Brand Archetypes” and why they are essential to any developing and/or existing brand.
***About Cannabis Drinks Expo***
“From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful”, quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.
Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.
For More Information visit
https://cannabisdrinksexpo.com
***About the Organizers***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
For More Insightful Content Subscribe to Our Channel 👇
â–şFacebook: https://www.facebook.com/BeverageTradeNetwork/
â–şInstagram: https://www.instagram.com/beveragetradenetwork/
â–şLinkedIn: https://www.linkedin.com/company/beveragetradenetwork-com/
â–şTwitter: https://twitter.com/beveragetrade
â–şWebsite: https://beveragetradenetwork.com/
â–şTune into Spotify: https://open.spotify.com/show/5XuHb5tJyt2buIz27IViDL
â–şListen on Soundcloud: https://soundcloud.com/beveragetradenetwork
â–şMedium: https://medium.com/@Beveragetrade
â–şQuora: http://quora.com/profile/Beverage-Trade-Network-1/all_posts
source
