Learn more about the NCIA: https://thecannabisindustry.org/
The cannabis industry has grown like a weed with inconsistent and unclear regulations, leaving brands and consumers with questions about marketing claims and practices. On this episode of Just Say Know with Maria, we’re sharing a resource that’s sure to answer many of those questions: an exclusive replay of an expert panel webinar from the National Cannabis Industry Association (NCIA) Marketing and Advertising Committee.
Featured Panel:
-Maria Calabrese, J.D. – CEO of Green Bee Life, championing transparency and innovation in cannabis content and education.
-Helen Mac Murray – Partner at Mac Murray & Shuster, LLP, with deep expertise in regulatory compliance and consumer protection.
-Chad Blackham – Compliance Attorney specializing in marketing and advertising law at Mac Murray & Shuster, LLP.
– Emilie Ramach – VP of Business Development at BeneLeaves, offering valuable operational insights for cannabis marketers.
What You’ll Learn:
– Tips for avoiding deceptive advertising and ensuring truth in marketing.
– How to support health claims with scientific credibility.
– Navigating the ever-changing rules of social media advertising.
– Creating compliant and impactful environmental claims.
– Trademark, packaging, and branding guidelines to protect your business.
– Staying within the law for texting and calling under TCPA and DNC regulations.
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