Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.
Deeply passionate about all things that enable meaningful connections & better health.
In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.
In This Conversation We Discuss:
[00:00] Intro
[01:13] What are Mojo products?
[02:04] How Peter got started in the industry
[04:21] Next step: Acting on the idea you have
[06:40] Mojo’s go-to-market strategy
[08:16] Broad targeting vs narrow targeting
[09:26] Copy and creative drives results
[09:58] Budget allocation for customer acquisition
[11:58] Sponsor: Electric Eye https://electriceye.io/connect
[12:56] Sponsor: Shopify https://shopify.com/honest
[14:38] Sponsor: Sendlane https://sendlane.com/honest
[16:04] Blending paid and organic strategies
[16:53] How PR helps in retargeting
[17:32] Mojo’s content play
[18:27] Launching a brand in a “controlled” category
[21:24] Challenges of CBD brands
[22:42] Peter’s history in agencies and Academy
[26:58] Agencies should at least try to launch a brand
[28:25] Where to support Mojo
[28:47] Where to support Academy
Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Mushroom gummies boosting focus, productivity, mood & energy https://mojo.shop
Content agency built for strategic performance https://madebyacademy.com
Provides psychedelic support to better the well through science, education, and products https://gwellamushrooms.com
Connect with Peter https://www.linkedin.com/in/peterreitano
Schedule an intro call with one of our experts https://electriceye.io/connect
Take your retail business to the next level today https://shopify.com/honest
Sign up for a one-dollar-per-month trial period
Schedule your free consultation with a Sendlane expert https://sendlane.com/honest
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Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.
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