City Cave Float and Wellness Centre is in the Health and Wellness Industry franchise business niche, via a service offering of float therapy, massage and infrared sauna therapies.
You can find out more about City Cave;
https://www.franchisebuyer.com.au/showcase/city-cave-float-and-wellness
Ep#44
The Franchise Everything Podcast
We spoke with Tim Butters, Co-Founder City Cave, about the brands expansion into the US market.
The City Cave brand is already a success story in the Australian market in a very short space of time. Tim explained the planning and circumstances around the deacon to enter the American market – and how they’re doing it.
Commencing franchising in 2019, and now with 70+ locations grown across a period of significant disruption, the brand is well-positioned for the future.
With strong growth in both Australia and New Zealand, the US expansion is clearly a magnet for many brands Tim explains. However, having ‘zero ego’ as he puts it, is important.
Tim addresses why Florida was the place for the first location, the strategic planning rationales, and the significant differences between the labour structure they have found, and the impact on the business’ profitability in comparison to Australia.
An inspiring and informative story of a ‘young gun’ brand on a mission.
0:00 Intro
0:35 City Cave making the decision to enter the American market
1:37 In Australia we can learn a lot from doing business in America, and what City Cave do
2:18 How and who decided to expand in the USA, in a post-COVID market in particular
3:00 Developing a very tight franchise partner community within the business
3:38 The first step to enter America – zero ego
4:07 What Tim has found most different in the USA, and as an example the job roles within the business compared to Australia
5:22 How he sees the breakdown differences in costs to the point that it levels out
5:49 The reason to start in Florida partnering with the right franchisee
7:18 What the main challenges are that Tim has found, particularly in the franchise documents and legals
8:42 The work in the strategic approach exerting the country and doping themselves and not via a Master Franchise structure
9:57 Managing the growth in Australia v America between the two founders of City cave
12:02 The current status in America and the goals going forward
Podcast Produced by: www.magneticbusinessmedia.com.au
Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au
Listen or Watch on;
Spotify: https://tinyurl.com/zeb58n7c
Apple Podcasts: https://tinyurl.com/y8fmc7sh
Amazon Music: https://tinyurl.com/56dbaba9
YouTube: https://youtu.be/QKdChC90uUQ
source
