Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! After years of keeping the industry in suspense, the FDA recently concluded that CBD can’t be regulated under existing frameworks for dietary supplements and foods/beverages. What? Why? Huh? While I read the FDA announcement both at face value and between the lines, the current state of CBD within the CPG industry is the type of nuanced subject matter that requires additional expertise if I’m going to reach the level of insights I believe you deserve. So, with a multi-year background at the FDA and current C-Suite experience at the publicly traded CBD supplement company cbdMD (NYSE: YCBD), I knew Sibyl Swift, Ph.D. would be the perfect person to help me with this content. Beyond the ins and outs of the recent FDA announcement, we talked about our confidence in Congress to help, how the DEA is getting involved with enforcement of synthetic cannabinoids, and what the Twitter advertising announcement might mean for allowability of other business tools in the near future. Those are just some of the fascinating topics we chatted about in this episode…
#supplements #strategy #interview
Timecodes
0:00 – Sibyl Swift, Ph.D. (cbdMD) Interview Introduction
4:10 – FDA Raise Safety Concerns for CBD & Concludes Existing Regulatory Framework Isn’t Appropriate
12:10 – Did FDA Always Intend to Involve Congress?
20:16 – Broader Impact of “New Regulatory Framework” to the Supplement Industry
25:15 – DEA Getting Involved in Enforcement of Synthetic CBD
32:25 – Twitter Cannabis Advertising & Business Tool Availability
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
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