Charlie Mccoy is a content creator, investor, serial entrepreneur and mens’s grooming expert, with over 20 years of barber and beauty industry experience. He spent 10 years with the global non-profit JW.org Watchtower, Bethel, and 5 years working at the L’Oréal USA parent company’s global brand, Kiehl’s Since 1851. Charlie has a Babson education and is the founder and CEO of Artisan Luxury Brands, a cpg parent company and creative agency based in New York City and founder of The Grooming Alchemist, a non-profit on a mission to improve the mental health, wellness & grooming of At- Risk Youth and Former High-Control group members aka cult survivors.

Charlie’s journey of personal struggle, PTSD, and leaving the Jehovah’s Witnesses is central to his passion for mental health advocacy. Through TGA, he works to support cult survivors, underrepresented youth, and men’s mental wellness by offering programming and mentorship to these overlooked communities.

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