Bora chats with Beau Schmitt, co-founder of Sunday Scaries, who shares the remarkable journey of transforming from a stressed-out bar owner to building one of the most successful CBD brands in America.
What You’ll Learn:
– The fascinating origin story of how running a high-stress bar business led to discovering CBD’s potential
– Behind-the-scenes look at developing CBD products: from sourcing US-grown hemp to perfecting gummy formulations
– Critical insights on why US-grown hemp matters and the dangers of international sourcing
– Early-days marketing strategies that worked in 2017 vs. what’s working now
– How to navigate strict advertising restrictions on major platforms (Facebook, Google, Amazon) and still grow
– Creative influencer marketing strategies that actually work in 2024
– The evolution of brand messaging from product education to emotional connection
– Real talk about payment processing challenges in the CBD industry and how to overcome them
– Why certain marketing channels failed (like billboard advertising) and which ones succeeded
– Expert tips on working with creators and building authentic partnerships
Key Highlights:
– Sunday Scaries’ journey to helping over 250,000 people with stress and anxiety
– Why they’re expanding into functional mushroom products
– The importance of brand evolution and maturity in the wellness space
– Practical advice for entrepreneurs in restricted industries
Perfect for Entrepreneurs, brand builders, marketing professionals, and anyone interested in the CBD/wellness industry or building a brand in a restricted category.
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