Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. Jenny Shi, our VP of Media Strategy & Operations, will show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines.

During our 60-minute webinar, we’ll discover:

• Learn how CAC and LTV data can boost your programmatic campaign success
• How to maximize your ad spend by zeroing in on high-value audiences.
• When and how to track data and balance acquisition and retention tactics

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