In this video, I took a peak at my wife’s analytics for her fitness channel to see how much money she’s making over there.
👉👉 Rachel’s channel: http://youtube.com/c/rachelgulottafitness
So first of all, she started her channel on July 27th, the same time I did, but unlike me, she has been consistently putting out three videos a week ever since. Although her growth started at a little slower than mine ever since the middle of October, she’s been snowballing. She now has almost 44,000 subscribers, with 1.7 million views on her channel. Her first full day of monetization was on September 16th, on which she earned $6.26, and we can see her channel consistently earned under $10 until October 11th, when she earned at $12.67. With her channel growth snowballing, her revenue really ramped up, hitting a peak of $146.58 on October 20th.
Now, her CPM for the last 28 days was $7.13, with an RPM of $2.66, bringing her estimated revenue to $3,172.83, easily beating out both this channel and Mango Street. So even though her CPM is $5 less than that of Mango Street and about $20 less than this channel, she did receive over 1.2 million views in the last 28 days, crushing both of the other two channels. Almost all of her videos are over the eight-minute mark, allowing her to put mid-rolls in coinciding with breaks in her workouts. In the middle of one of those videos is one of the few times I’m really glad to see a mid-roll ad, because I’m usually trying to catch my breath.
So you may be wondering why her channel started to snowball in October. Well, other than posting consistently good workout videos three times a week, she also launched a free 30-day workout program where people get an email with the day’s workout plan and healthy habits. This motivates people to consistently watch her videos. She also creates community posts here on YouTube, about three to five times a week, and those posts contain workout playlists containing three to five of her videos. I think those two strategies really helped increase her views and then since it performed well with her audience, it was then recommended to people outside her subscriber base. Her highest earning video is a Burn 500 Calories video, which is a 30-minute workout, it’s super challenging, but it has generated almost $1,900 with almost 690,000 views. This is the video that started being suggested to people outside her normal subscriber base. So her lifetime earnings for this channel is $3,888.94.
And now, here’s a final comparison between all three channels for the last 28 days. Obviously, it took her a ton of work and a ton of effort to get her channel set up for success, which is why I recommend if you are looking to start a YouTube channel, make sure it’s a niche that you’re passionate about. Don’t go into a niche just because it has a high CPM, because if you’re not passionate about it, you’re going to hate all the time you spend working on it, and that passion is not going to show through in videos, and you’re going to have a hard time growing your channel. Rachel has a low CPM rate out of all three channels, but because she put in the extra work to consistently put out three videos a week, and then put in the extra effort to help her channel snowball, she out-earned the other two channels.
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0:00 Intro
0:22 Revenue Refresher
1:05 The Fitness Niche
2:31 Revenue Update
5:36 Rachel’s Revenue
8:02 Conclusion
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