So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid chaos, consider developing marketing messages that are based on the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.

02:10
Building relationships in marketing

06:20
Search engine optimization

10:40
Content from the blog

15:05
Doing recommendations about the product

20:30
Podcast on YouTube

24:50
Email marketing

28:50
Data collection

33:20
Social media marketing

37:35
Make your brand different

42:00
Health and wellness space

45:15
Scientific research

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