How To Effectively Launch & Scale Your Cannabis Beverage Brand



***About Judy Yee***
JUDY YEE (CEO & Co-Founder, K-Zen)

K-Zen a cannabis beverage company that delivers consistent formulas, craveable flavors, and rapid, predictable effects. A seasoned executive with 20+ years in healthy food & beverage, Judyโ€™s expertise in new product innovation, along with her passion for bringing fresh and healthier products to consumers, are the driving forces behind her work to create great tasting cannabis beverages and brands people deeply enjoy and trust.

***About Jaime Cacheiro***

JAIME CACHEIRO (Senior Director Of Technical Operations and External Manufacturing at K-Zen)
Jaime brings 15 years of experience in project management, pharmaceutical manufacturing, compliance and continuous improvement work. Heโ€™s taking his experience working with Pfizer corporation and bringing it to K-Zen to ensure products are safe and effective.

In this talk Judy & Jaime share the challenges in launching a cannabis beverage brand and how to overcome them.

***About Cannabis Drinks Expo***
“From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful”, quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.

Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.

For More Information visit
https://cannabisdrinksexpo.com

***About the Organizers***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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