With new markets entering the industry, brands constantly emerging and consolidating, it’s more important than ever to look at cannabis customer demographics.
We’ll explore the proportional sales contributions of customer demographic groups over time and compare these trends across the US and Canada.
By analyzing basket and category wallet share trends, we’ll gain a better understanding of how different customers shop and what types of products they tend to purchase.
Finally, we’ll use brand-level demographic analysis to better understand specific brand’s customer base.
Understanding nuances in consumer behavior are vital to building both a successful brand and retail operation in today’s industry. Don’t bring products to market without granular demographic data to inform product positioning and your overall go-to-market strategy. Retailers can’t miss opportunities to build more loyalty and grow specific segments of their customer base without knowing where they’re spending their wallet.
L1 – L8 “How to Start a Cannabis Business” Playlist:
https://youtube.com/playlist?list=PLlhqNE1AwWecYhBUy_cA253ntANkqKvlK
Host:
Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast.
https://www.linkedin.com/in/joshkincaid/
Episode 927 The #TalkingHedge…
Your Cannabis Business Podcast.
Covering cannabis products, reviews, business news, interviews, investments, events, and more.
https://www.theTalkingHedgepodcast.com
Music Info:
Song: Beat | Keep On | 2020
Artist: Milochromatic Beats
&
Song: Dark Trap Beats Hard Rap Instrumental | Gang | 2018
Artist: LuxrayBeats
Keywords:
Hemp News, Weed News, Cannabis News, Marijuana News, Cannabis Business, Marijuana Business, Cannabis Industry News, Marijuana Industry News, Weed News 420, Talking Hedge Podcast, Cannabis Podcast, Marijuana Podcast, Business Podcast, CBD podcast, THC podcast, Cannabis Pitch Deck, Marijuana Pitch Deck, Marijuana Investment Deck, Cannabis Investment Deck, Cannabis Compliance, Cannabis Data, Cannabis Banking, Cannabis Investment, Pot Stocks, Cannabis Stocks, Weed Stocks, Marijuana Stocks, Cannabis Data, Marijuana Data, Cannabis Analytics, Marijuana Analytics, Cannabis Sales Data, Marijuana Sales Data
Josh is not an investment adviser. The Talking Hedge is long gold and silver. Listeners should always speak to their personal financial advisers. This is only entertainment.
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