In our latest Trade to Black from Benzinga conference, CEO of Xebra Brands (CMSX: XBRA) Jay Garnett joins us again to discuss the company’s most recent announcement regarding their agreement with Virtusa that provide technology for cannabis infused products and how this can change market trends in Mexico.

Xebra is the first and only company to infiltrate Mexico with cannabis products legally from cultivation to retail. We talk about the 4-year approval process including the challenges they encountered and how they managed to seek the rights to grow and sell in the country. With an approved 1% THC content in their products, we also discuss how this dose limit can cater the market and the significance of branding and product strategies.

Lastly, we discuss the Mexican market and how they will present their products to different consumer preferences, consumer education, and their company’s path forward in line with their market growth and outlook in the industry. With Xebra’s cannabis market strategies, should investors still venture in the space?

Here’s the latest.

Timestamps:

00:00 – 03:11 Pioneering Mexico Market
03:12 – 04:31 Products On Shelves
04:32 – 04:00 Xebra’s Key Strategies
07:01 – 09:42 Politics In Cannabis
09:43 – 11:15 Challenges On Approval
11:16 – 13:12 Branding Impact
13:14 – 15:26 Xebra’s Product Variations
15:27 – 17:58 The Mexican Target Market
17:59 – 19:02 Sky’s The Limit On Production
19:03 – 20:19 Right Retailers & Education
20:20 – 22:25 Forecasting Market Growth
22:26 – 25:42 Company’s Industry Outlook

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Written by Shadd Dales.

Special Thanks to Xebra Brands CEO Jay Garnett

For copyright matters please get in touch with us at: sdales@thedalesreport.com

The Dales Report Inc. disclosure policy applies to this video: https://thedalesreport.com/disclosure/

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