International Web Lecture Series in Tourism and Hospitality (Lecture 10)
“Health, Wellness & Medical Tourism: What is the Future in a Post COVID World”
“Health, Wellness & Medical Tourism: What is the future in a Post COVID World” was the title of the 10th lecture delivered by Prof. Parikshat Singh Manhas, University of Jammu, India, and Professor J.S. Perry Hobson, Pro Vice-Chancellor for Engagement, Sunway University, Malaysia held on 23rd May 2020 (Saturday) at 1.00 pm (IST). Prof. Manoj Kumar Dhar, Hon’ble Vice Chancellor, University of Jammu was the Chief Guest on the Occasion. There were 147 participants registered for this lecture, including top academicians, students, and research scholars of various countries like Egypt, UAE, Kazakhstan, Philippines, Malaysia, and India. This “International Web Lecture Series in Tourism and Hospitality” is an initiative taken by Prof. Parikshat Singh Manhas, University of Jammu along with Dr. Ramjit, Department of Tourism Studies, Central University of Kashmir, India, Mr. Nikhil Singh Charak, Assistant Professor, Ambedkar University, New Delhi, India & Dr. Jeet Dogra, Assistant Professor, IITTM Gwalior, Ministry of Tourism, India.
Mr. Nikhil Singh Charak welcomed and gave a brief introduction about both the experts and coordinators of the International Web Lecture Series. Prof. Parikshat Singh Manhas initiated the session’s proceedings by welcoming the Co-speaker of the session Prof. Perry Hobson, and Prof. Manoj Kumar Dhar Hon’ble Vice-Chancellor, University of Jammu who was Chief Guest on the occasion & all participants and coordinators of the event. Prof Manoj K. Dhar highlighted the importance of the Tourism industry in the state of Jammu and Kashmir in his address. He also appreciated the efforts of Prof. Parikshat Singh Manhas and his team for taking such a positive initiative and keeping the tourism and hospitality education alive during COVID-19 Pandemic. He lauded the academic credentials of Prof. Parikshat and wished him luck in all his future endevours.
The first speaker of the lecture was Prof. Parikshat Singh Manhas, who shared his valuable thoughts with the participants on the theme. He appraised the participants about Covid-19 and people with the disabilities and Immediate response & recovery strategies required like improvement in the service industry and health services at the tourist destinations. He discussed various aspects of tourism which will be prevalent during and post-COVID -19 like Domestic demand & Leisure travels. He laid stress on following the Normal’s and SOP’s for managing and attracting the tourists and building confidence amongst them. He said the industry needs to be more reactive active and proactive (RAP) while managing the crisis-like situation. Prof. Parikshat emphasized that domestic demand is expected to recover faster than international demand. He also impressed upon the industry practitioners to be flexible, resilient and taking care of workplace teams
Prof. Perry Hobson, in his address, talked about the impact of COVID-19 on the Tourism industry worldwide, including India, European countries, and the USA. He stressed that there would be a shift from the present working conditions in terms of security checkups at the airports, arrivals, and departures, and airline staff dress and handling procedures. There are going to be new Normal’s like health checkups /certificates etc. Technology will help the industry provide the contactless services and raise the standard of safety and security concerning customers/tourists. He explained the interlinkages between wellness tourism and medical tourism and referred to examples of the same.
Questions & Answers followed the session by the experts Prof. Parikshat Singh Manhas & Prof. Perry Hobson, who responded and constructively answered the participants’ various questions. At the end of the session, a detailed report and a vote of thanks, presented by Dr. Ramjit, Coordinator and Sr. Assistant Professor, Department of Tourism Studies, Central University of Kashmir, and Coordinator of International Web Lecture Series.
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