NeuroTX (CEO Kim Dong-joo) participated in CES 2024 held in Las Vegas from January 9 to 12.
NeuroTX specializes in autonomous nervous system regulation technology using artificial intelligence (AI) in electronic medicine. The company is developing medical devices for managing symptoms of the autonomic nervous system and a wellness platform in the form of consumer electronics. To achieve this, NeuroTX continues extensive research and development collaboration with major domestic hospitals and neuroscience research institutes.
NeuroTX’s technology is focused on customizing functionality to stimulate the release of specific neurotransmitters and activate the anti-inflammatory pathway according to each patient’s needs. The company claims that this approach can address a variety of neurological and psychiatric disorders, ranging from sleep disorders to acquired brain injuries and early stages of neurodegeneration.
At CES 2024, NeuroTX showcased its wellness device, ‘SleepAid-P.’ This product provides customized sleep management features using onboard sensors and neurofeedback machine learning (ML) technology to monitor and analyze user movements and physiological states during sleep.
SleepAid-P enables users to effortlessly utilize periodic sleep management functions based on the collected data. The device uses this data to deliver personalized stimuli to the user’s autonomic nervous system. This not only promotes safe and effective sleep but also enhances the overall quality of sleep. Additionally, the wearable patch design minimizes discomfort during use.
A NeuroTX representative stated, “CES allowed us to meet many more global companies than expected, allowing us to discuss future collaboration and business development plans. It was a valuable opportunity to realistically assess the potential for overseas market entry, and we are thrilled to have created an opportunity for our leap to a global company.”
The representative continued, “We have gained insights to refine our technology from multinational companies that have unveiled distinctive technologies and products in the sleep tech and wellness sectors. NeuroTX promises to accumulate these new and meaningful experiences, using them as fuel for continuous development.”
CES, the world’s largest IT exhibition organized by the Consumer Technology Association (CTA), is held in Las Vegas every January, providing a comprehensive view of global technology industry trends. AVING News, covering CES for 18 consecutive years, has been selecting the best innovative products, companies, and technologies and conducting ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’ selections. Additionally, through ‘AVING LIVE,’ they provide live coverage of CES issues.
The CES 2024 Seoul Pavilion operated on the most historical scale since Seoul’s first participation in CES in 2020, with the largest exhibition area, number of participating companies, and supporter numbers. Seoul Metropolitan Government collaborated with 13 institutions to design The Seoul Pavilion, which is essential in Seoul’s endeavors to establish Seoul as a startup hub. Among the participating companies in the Seoul Pavilion, 17 received innovation awards, proving their capabilities. Collaborated institutions include Seoul Business Agency, Seoul Bio Hub, Seoul Campus Town, Yangjae Innovation Hub, Gwanak-gu, Yonsei University, Korea University, Chung-Ang University, Sogang University, Kookmin University, Hanyang University, and Kyunghee University, totaling 13. Seoul City and institutions and supporters participating in industry-academic cooperation are matched 1:1 with companies, with a maximum of 85 supporters participating.
* Special Reporting Team: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
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