Recreational Boating and Fishing Foundation: Find Your Best Self on the Water Tv Commercial Ad USA



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β€œFind Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishingβ„’ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, β€œFind Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting their lines into the waters of life and finding their best selves. β€œFind Your Best Self on the Water” was created in promotion of new research from Take Me Fishingβ„’, a national brand from the non-profit Recreational Boating & Fishing Foundation (RBFF), conducted in partnership with Ipsos, which showed that fishing provides positive psychological benefits for women, including promoting greater perseverance and grit, The Take Me Fishingβ„’ 2023 campaign comes just in time for Mental Health Awareness Month. Much has been written about the negative effects of modern life, especially social media, on the mental health and wellness of girls, and as the Take Me Fishingβ„’ campaign suggests, fishing could offer girls a much needed outlet. Additionally, almost half of female anglers do not feel respected by the broader angling community with more than 1 in 3 feeling stereotyped. This campaign aims to confront these barriers and inspire women everywhere to challenge themselves to try something new to help them find their best self while supporting a more inclusive fishing and boating environment. Working closely with the creatives at Colle McVoy, Berresford visually underscores the research.
Category
Charities & appeals
Client
Recreational Boating and Fishing Foundation
Agency
Colle McVoy
Production
Rakish
Country
United States of America
Uploaded 9 May, 2023
Credits
Director
Fern Berresford
Creative Producer
Chiara Useche
Executive Creative Director
Dustin Black
Creative Director/ writer
Carla Ballecer
Creative Director/ art director
Brian Boord
Producer
John Borchardt
Executive Producer
Gabe Reiter
Group Account Director
Mike Schwab
Other credits
Client

Director of Marketing: Rachel Piacenza

Sr. Digital Marketing Director: Joanna Lario

Production

Managing Director: Preston Garrett

Head of Production: Heather Weinstock

Line Producer: Russell Katzman

Line Producer: John Malina

Asst. Prod. Supervisor: Emily Critcher

1st A.D: Rick Fisher

2nd A.D: Chad Schwartzkopf

Editorial: Whitehouse Post – US

VFX: Carbon

Music: Squeak E Clean Studios

Sound and Mix: HiFi

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