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“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting their lines into the waters of life and finding their best selves. “Find Your Best Self on the Water” was created in promotion of new research from Take Me Fishing™, a national brand from the non-profit Recreational Boating & Fishing Foundation (RBFF), conducted in partnership with Ipsos, which showed that fishing provides positive psychological benefits for women, including promoting greater perseverance and grit, The Take Me Fishing™ 2023 campaign comes just in time for Mental Health Awareness Month. Much has been written about the negative effects of modern life, especially social media, on the mental health and wellness of girls, and as the Take Me Fishing™ campaign suggests, fishing could offer girls a much needed outlet. Additionally, almost half of female anglers do not feel respected by the broader angling community with more than 1 in 3 feeling stereotyped. This campaign aims to confront these barriers and inspire women everywhere to challenge themselves to try something new to help them find their best self while supporting a more inclusive fishing and boating environment. Working closely with the creatives at Colle McVoy, Berresford visually underscores the research.
Category
Charities & appeals
Client
Recreational Boating and Fishing Foundation
Agency
Colle McVoy
Production
Rakish
Country
United States of America
Uploaded 9 May, 2023
Credits
Director
Fern Berresford
Creative Producer
Chiara Useche
Executive Creative Director
Dustin Black
Creative Director/ writer
Carla Ballecer
Creative Director/ art director
Brian Boord
Producer
John Borchardt
Executive Producer
Gabe Reiter
Group Account Director
Mike Schwab
Other credits
Client
Director of Marketing: Rachel Piacenza
Sr. Digital Marketing Director: Joanna Lario
Production
Managing Director: Preston Garrett
Head of Production: Heather Weinstock
Line Producer: Russell Katzman
Line Producer: John Malina
Asst. Prod. Supervisor: Emily Critcher
1st A.D: Rick Fisher
2nd A.D: Chad Schwartzkopf
Editorial: Whitehouse Post – US
VFX: Carbon
Music: Squeak E Clean Studios
Sound and Mix: HiFi
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