Surviving the Crash: How to Thrive in the Cannabis Market's Boom-Bust Cycle with John Manlove



Brian Weber talks with John Manlove, CEO of Apex Trading, about the key trends and challenges facing the cannabis industry, especially in emerging markets. They discuss the common mistakes businesses make, like overproduction, and how understanding market dynamics can help brands succeed. John explains why staying focused on costs, using data to make decisions, and partnering with others are crucial for long-term success. They also explore how changes in consumer demand and new trends, like solventless extracts, are shaping the future of cannabis.

Chapters
00:00:00 – How Passion Drives Success in Cannabis
00:00:27 – Welcome to a Masterclass on Flourishing in Cannabis
00:00:57 – John Manlove: From High School to Apex Trading
00:02:26 – Navigating State-by-State Cannabis Market Complexities
00:04:37 – Why Emerging Markets Offer Big Opportunities and Risks
00:06:05 – The Key Trends Shaping New Cannabis Markets
00:07:39 – What Established Markets Can Teach Us About Surviving
00:14:06 – Overproduction: The Silent Killer of Cannabis Businesses
00:18:31 – Building Strong Retail Brand Loyalty for Cannabis Success
00:19:30 – Mastering Cannabis Market Dynamics and Price Fluctuations
00:20:11 – Staying Focused: Avoiding the Overproduction Trap
00:22:08 – Smart Partnerships and Outsourcing to Scale Your Cannabis Business
00:26:52 – The Future of Cannabis Products and Market Trends
00:30:55 – Resources for Flourishing in the Cannabis Industry and Final Thoughts

Links and Resources
John on LinkedIn: https://www.linkedin.com/in/john-manlove-2173002a/
Apex Trading: https://www.apextrading.com/
Bushel44: https://www.bushel44.com/
WasteXpress: https://www.wastex.com/

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