Ben Goodwin and David Lester created OLIPOP as a healthier way to indulge in our favorite soda flavors. Made from wholesome ingredients that include digestive support; it is now a top selling beverage brand. Both founders credit finding the best people that align with their organic business values and building a culture that empowers trust.
Ben Goodwin, cofounder and CEO of OLIPOP, joins Brittany Lewis on “Forbes Talks” to discuss how he turned a $100,000 investment in 2018 into a projected more than $200 million in annual sales in 2023.
0:00 Introduction
0:24 What is Olipop?
0:51 Olipop The Healthy Soda
1:56 What Was Ben’s Vision For Olipop?
4:47 The Moment Ben Knew Olipop Had The Perfect Taste
6:40 Outselling The Competition
10:24 How Does Olipop Promote Growth Of Their Brand Internally?
12:09 What Are Ben’s Business Rules?
14:30 What’s Next For Olipop?
15:34 How Does Olipop Decide On New Flavors?
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