Unveiling Truth: Curaleaf's Cannabis Education Campaign

Acannability’s mission to empower consumers with accurate cannabis knowledge has received significant support from Curaleaf, a prominent player in the cannabis industry. This collaboration aims to enhance consumer awareness through education-based advertisements.

Curaleaf’s chairman, Boris Jordan, will share insights and expertise at the Benzinga Cannabis Capital Conference in Florida on April 16-17, highlighting the importance of education in the evolving cannabis landscape.

By securing a substantial Public Service Announcement (PSA) allocation from Curaleaf, Acannability aims to disseminate accurate information about cannabis and elevate industry standards. This partnership signifies a unified effort towards cannabis advocacy and education, with the goal of enriching public discourse and promoting health and wellness.

Acannability’s campaign, which kicked off in Arizona, Florida, and Illinois, features messages like “I CANN” and emphasizes the diverse forms of cannabis. Plans are underway to expand this outreach and incorporate elements from the “TLC with your THC” campaign, further enriching the public’s understanding of cannabis.

The creation of Acannability as the first-ever cannabis advertising cooperative stemmed from a unified call from the cannabis community, highlighting the need for a comprehensive platform for all stakeholders. The Benzinga Cannabis Capital Conference provides an opportunity for industry leaders to network, learn, and shape the future of the cannabis industry.

Overall, Acannability’s partnership with Curaleaf underscores the importance of education in advancing the cannabis industry and promoting responsible consumption.

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