What Cannabis Drinks Should Be Stealing From Big Brands: Rachel Boykins



***About Rachel Boykins***
RACHEL BOYKINS (Director of Brand Marketing, PharmaCann Inc.)

Rachel is the Brand Marketing Director for PharmaCann, one of the country’s largest vertically integrated cannabis companies. PharmaCann has cultivation facilities across 6 states, creating innovative high quality products. Rachel leads branding and campaigns for Verilife Dispensaries and matter. under the PharmaCann umbrella. Her focus is to drive authentic and differentiated brands that consumers can trust as they explore their cannabis journey. Prior to this role, Rachel’s career focus was brand management across the CPG and restaurant industries including Molson Coors, McDonald’s, and Wrigley.

As a newcomer to cannabis, Rachel recognizes there’s a lot the industry can learn from some of her former employers. There’s no need to reinvent the wheel when CPG and alcohol have set up tried and true strategies to steal. Taking her learnings from adjacent industries and recent experience as PharmaCann’s Director of Brand Marketing, she will review what cannabis brands can really implement to drive success and act like a big brand.

***About Cannabis Drinks Expo***
“From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful”, quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.

Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.

For More Information visit
https://cannabisdrinksexpo.com

***About the Organizers***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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