What is Cookies Cannabis? berner cookies cannabis cannabis marketing



What is Cookies Cannabis?

Cookies is cannabis brand of rapper/entrepreneur Berner and master grower Jai. The two took Berner’s signature strain, Girl Scout Cookies, expanded the model and franchised the business.

Berner started out as a drug dealer, got a job as a bud tender, blew up as a rapper, then developed his own strain, GSC. To this day his flagship weed is one of the single most sought after strains in the world. As GSC gained popularity, Berner teamed up with Jai and opened his own Cookies store. The duo added more strains, staying true to innovating their genetics, and created the most recognizable brands in the industry.

Today Cookies stores are all over the country. Their product and marketing is second to none. Forbes estimates the brand being worth over a half a billion dollars.

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